The third wave of coffee is defined by coffee lovers interested in the character of the coffee itself. It is special energy being put into elevating the quality of coffee on every level.
This movement is thought of as a reaction against inferior coffee and the way it has been promoted. Third wave is about honesty and integrity in representing the coffees.
Small, but mighty, companies such as Stumptown and Intelligentisa started shaping the third wave, and their dedication to quality empowered passionate, skilled baristas.