First wave coffee can trace its roots back to the 1800’s, when entrepreneurs saw a market for providing coffee that was both affordable and “ready for the pot”.
Coffee brands like Folgers and Maxwell House would quickly become household names across the U.S. and employ marketing strategies to sell as much coffee as possible.
Innovations in processing, packaging and marketing would allow the coffee industry to skyrocket into the future. Vacuum packaging and instant coffee were also invented.