Craft and production is so essential to good student graphic design work. If your craft sucks, your whole project sucks. The following are a list of things that are simply unacceptable, and some ways you can improve on them.

The You-Know-Better List:

1.

Un-kerned type.

2.

Sloppy saddle-stitching.

3.

Sloppy book-binding.

4.

Broken links.

5.

Mis-matched type sizes.

6.

Type-o’s.

7.

Unpackaged fonts.

8.

Wrong use of hyphenation.

9.

Nasty rags.

10.

Rough edges (due to poor cutting).

11.

Untrimmed book ends.

12.

Terrible or insufficient lighting for a photoshoot.

13.

Pixelated images.

14.

Bad file structuring.

15.

Forgetting to triple-check before printing.

16.

Forgetting to save.