Diffusion of Innovation

 

Population of faculty has different abilities to incorporate technology into their courses effectively.

Innovators

 

Early Adopters

 

Early Mainstream

 

Late Mainstream

 

Laggards

 

??

 

 

Transfer of information between faculty, from high concentration to low concentration.

Innovators to early adopters

subsequent diffusion, next, next, next, etc.

Category Recruitment &
learning curve
Support requirements Retention
innovator

no recruiting effort

rapid learners

maybe low from faculty development long term
early adopters

minor effort

rapid learning

moderate and in spurts will probably stick with it
early mainstream

substantial effort

reasonable learning curve

higher and continuous

fickle:

may drop out if technology is unreliable

late mainstream

major effort

trainable but slow

highest level of continuous support needed brittle: may drop out after minor failure of technology
laggards uninterested not feasible  

 

 

 

 

 

Diffusion of innovation seems to be blocked between early adopters and mainstream.

 

 

Dynamic model shows the value of per capita support

It may take continuous support to keep mainstream faculty engaged.