Hob Nob serves the Great Northwest by providing hand crafted fresh food, warm conversation, brews from all over the Northwest. Aside from busting out 5-star dishes and great crisp sips, Hob Nob does their part in tandum with various non-profits in the area. Pay it forward by grabbing a beer and a meal for a friend, a coworker, or anyone walking in. Located in St. Helens, Oregon. Welcome home.
This identity needed to kick off with a mark that encompasses a proud piece of the puzzle that makes the chain of locals & visitors in St. Helens along with a color palette that represents breathtaking craft beer.
Tier One of Deliverables:
Those driving along the freeway will catch a glimpse of this billboard and get curious about the establishment.
People walking along the sidewalk can see this sign that informs people that Hob Nob is more than a place drink, it's for families of all ages to hang.
Custom labels made for home brews, distrubuted amongst local stores and shows people what Hob Nob is about before walking in.
Tier Two of Deliverables:
Enter the restuarant, customers will gain a deeper knowledge for how Hob Nob exists.
Tier Three of Deliverables: The interactions with Hob Nob takes place in the closest sense. Members are able to pay it forward for a friend on mobile, use their app as punch card for a donation, as well as recieve their very own growler.