Photo of iPod

Apple iPod

Inception: October 2001


Reasons for success:

  • Eye pleasing design
  • Smaller than other hard drive based MP3 players
  • More memory than Flash memory based MP3 players
The first iPod was a 5 GB model for $399 that was blasted by the media as being too pricy. Regardless of the price, the iPod sold like hotcakes and other models were soon introduced.