What we know
What we can expect to know
What we can't or might never know
un-bounded rationality means that we will have all the information we need to make a decision
bounded - we might have to use less information
cost factor - it may be cheaper to solve the problem than understand it
(Chapter 9, table 9-2)
variability
limited knowledge
human volition
Adams 2000
overwhelming power density - totally changes the object of study