Geo-Marketing Poster Preparation Guideline

The market analysis steps of your project will be quite similar to the labs. The project need not be too complicated, but there should be an adequate level of rigor to your analysis. The output from your project will be a poster, which you will present during the scheduled final time. As this is the only deliverable from your project, you must adequately present all of you project data with maps, a short narrative, and possibly tables and figures.

Consider the poster to be part of your professional portfolio that you will show to future employers. If you are doing this project for your current job or for another agency, the poster will serve as an excellent representation of you effort.

General components on your poster:

• Title
• Marketing scenario
1. Background
2. Market analysis goals
• Methods and data
• Market analysis results
• Recommendations for marketing strategies and methods
• Your name and contact information

o References (if any)

o Acknowledgements if any individual helped with your research or provided necessary information

Poster Specifications:

• Poster should be 3’x4’ (three feet high by four feet wide)
• Background color should be white
• Images should be 300 dpi
• File should be MS PowerPoint or pdf

Tips

• The poster should be one (1) PowerPoint slide
• Under the FILE, Page Setup change the dimensions of the slide to 48 inches wide by 36 inches high.
• Under VIEW, add the ruler and the guides to help you line up and size the boxes
• Try different font sizes for the title, text, and captions. Highlight the text, zoom to 100%, and ensure that you can read everything while standing five feet away from the screen
• Size 150 font is likely a good size for the title
• Anything smaller than size 16 font will likely be difficult to read on a poster
• Use true type fonts