MKTG 460

Announcements

Video Chats

All video chats are done at the same URL (web address)
       https://hangouts.google.com/hangouts/_/pdx.edu/gerbing?hl=en&pli=1

Just point your browser to that URL using a computer with a microphone and camera. Sign up for the test chat from the D2L homepage if you have not done so.

Introduction

Syllabus

Posted Online pdf's and Videos

Under the content for each week are posted pdf slides and posted videos as needed.You can use one or both of these sources, each presents the same information in a different format. Either study them sequentially as reading a book or watching a movie, or use them as a reference, looking up the information you need to answer the homework questions as you go. The key is to adopt a strategy that allows you to successfully answer the questions asked in the homework.

Optional Reading Material

Optional reading material is also provided each week for the corresponding material in my recent book, R Data Analysis without Programming. Understanding the material in this book provides data analysis skills at a higher level than taught in this course, and provides a new set of examples for analysis and understanding. If you are more serious about learning data analysis and applying to your work environment, you are encouraged to use the book as an additional reference.