A
current issue, which many of the people in our society face in their daily
lives, is smoking in public places. While some individuals may remove
themselves from such situations, other individuals make no attempt to change
the given circumstances. These physical movements or lack thereof, interested
the research group and allowed the research group to pose the question:
What nonverbal proximal cues may observed individuals exhibit when another
individual begins smoking a cigarette within their intimate zone? Upon
completion of the question, the research group began developing specific
strategies concerning the data collection for this investigation.
It
was agreed to present Portland, Oregon area bus shelters with a male smoker
willing to violate our society's proximal norms through smoking cigarettes
at close distances to unknowing research participants. The results
proved fascinating, in that the research group discovered a series of nonverbal
reaction patterns that are analyzed throughout the following composition.
Upon completion of this reading one can gain a vast knowledge of the proximal
aspects related to public cigarette smoking. Thus realizing that no individuals
will react in the exact same manner, but also recognizing the fact that
many of the movements exhibited can be classified into specific categories.
The research group will present the methods of data collection, analysis,
and interpretation respectively, followed by a series of theories and insight
developed through our research process.
The
research group set out to study the nonverbal proxemic cues that observed
individuals exhibit when another individual begins smoking a cigarette
within their intimate zone. To conduct the research and properly obtain
the data the research group preformed field experiments using a grounded
approach research method in a naturalistic setting. The researchers analyzed
proxemics based on the perceptions and use of space, including how space
is organized, used or defended, and the distances between people (Guererro,
1999, p.173). The observed individuals studied were random individuals
who were waiting at bus shelters during peak hours of transit use. This
type of location is studied because it is a public territory. “Public territories
are thus ambiguous with respect to accorded freedoms. First, the official
rights of access may be regularly violated by local custom. Second, status
discrepancy may modify activity and entrance” (Lyman, 1967, p.176). The
data was collected during the hours of 7:00-9:00am on the 18th
of February 2003, and 5:00-7:00pm on the 21st of February 2003,
at random locations throughout downtown Portland, OR. Four specific factors
were recorded in each observation; date, exact time of day, proxemic functions,
and gender.
The
research group focused on the following proximal cues; body leans, body
positioning, and overall physical distancing. To initiate these reactions
the researcher walked up to the transit location and stepped into the individual's,
or group of individuals', intimate zone. North American culture generally
operates within four zones: intimate, personal, social and public. The
intimate zone extends from physical contact to approximately 18” to 24”
away from the individual. This is followed by the personal zone, which
begins at the end of the intimate zone and extends out to 48”. The social
zone, starts at the edge of the personal zone and reaches out to 12 feet.
The last zone, the public zone, extends 12 feet away from the individual
with no specific ending point (Smeltzer, 1991, p.186). After entering the
intimate zone of the observed individual, the researcher lit a cigarette
and kept their body position consistent while exhibiting no verbal cues.
No verbal or ocular contact was ever made between the researcher and the
observed individuals unless the observed subject directly addressed the
smoking researcher. Starting from the time when the cigarette was lit,
the observed individual provided proximal nonverbal cues, reactions that
would be measured in relation to a change from their original location
before the researcher was introduced into the environment. The observed
individuals' body movements were recorded over the course of the cigarette
and final location was noted either when the cigarette was finished or
when the individual left the area where the researcher was standing. After
finishing smoking, the researcher then walked away from the location. The
specific data was recorded due to the fact that people strive to balance
affiliation and privacy. Individuals do this by controlling their territories
or personal space, territory is a geographic area (Guererro, 1999, p.173).
Invading that territory would gain some kind of response, that response
was the focus of the research group.
The
research group observed a total of twelve individuals in both data sets.
The first set of observations, composed of three cigarettes on the first
day, contained seven individuals who were observed. The second set of observations,
composed of three cigarettes on the second day, contained five individuals
who were observed. The research group looked at the similarities and differences
in both sets.
The
similarities in the first data set were that three individuals observed
during cigarettes one and two did not exhibit proximal changes in relation
to the smoking individual. The observed individuals did not adjust their
personal bubble to compensate for the smoking researcher. The personal
bubble is “[the] area that moves with you and is sometimes referred to
as your personal bubble because it involves a “bubble” of space on all
sides of you. Your personal space will expand and contract depending upon
the situation” (Guererro, 1999, p.173). There were no direct proximal movements
or adaptors used during the course of the cigarette. The two individuals
observed during cigarette three displayed very visible proximal cues such
as turning of the head and increasing distance from their original location
and the location of the smoker. These individuals moved themselves so that
the smoking researcher, while actively not changing position, would no
longer be in their intimate zone and instead in their social zone.
In
the second set of observations there were five individuals observed. Similarities
in the second data set showed that two out of the three individuals observed
exhibited no proximal changes in relation to the smoking researcher. These
behaviors were observed during cigarettes one and three and included rigid
body posture (planting feet, locking legs and crossing arms) and lack of
perceptual acknowledgment of the smoking individual's presence. The individuals
observed during cigarette two and cigarette three exhibited a complete
change of proximal distance in relation to the smoking individual.
The
overall similarities in the data were that the possible proximal reactions
of observed individuals had a 50% chance of occurring. The data showed
that exactly one half of the individuals observed did not exhibit any form
of proximal reaction. The other portion of the group provided reactions
that were generally easily identified by their grouping with other nonverbal
actions, such as staring and personal zone violation reactions.
The
research group's observations can be analyzed and placed into three separate
categories involving; physical immediacy, physiological and psychological
behaviors. Each observed individual's displays of proximal change can be
examined through the categories while explaining the frequency or lack
of proximal change. The categories, though separated, work in conjunction
with one another, and therefore each individual's proximal behavior can
be explained interchangeably.
Physical
immediacy behavior encompasses the observed subjects' awareness of their
personal space. “High density environments tend to be associated with the
sensation of crowding and its negative effects. Resentment, conflict, and
withdrawal frequently result when individuals; felt need for privacy is
frustrated by the violation of their proxemic expectations” (Leathers,
1997, p.107). The smoker and the smoke exuded, although occulesically and
haptically apparent, can affect proximal location by simply violating an
individual's “personal bubble.” When standing within an individual's personal
space and adding the factor of smoke, the distance between two people is
physically lessened. Smell can be disregarded as a primary characteristic
of smoke. The individuals studied who remain in their observed starting
position could be interpreted as those who have a more conducive outlook
on personal space. Those who moved away quickly may have strong defense
mechanisms in place which initiate a reaction when the smoking individual
violated their intimate space. A supporting finding from a similar study
of college females found that “there was more of a negative reaction when
the personal space of the participants was invaded” (Pawlik, 1998).
Physiological
behaviors involve the biological body and its tolerance. Individual's who
have allergic reactions to smoke, or have medical conditions that do not
allow them to be around smoke, position themselves in accordance with their
biological need. This differs from those who are merely aware of the negative
biological effects of the components of smoke to their health. A health
conscious subject reacts from a preconception before making the conscious
choice to move the body. An individual with negative biological reactions
exhibits change due to the body's needs, and that, in turn, effects their
movement. This is concurrent with previous research that has shown that
when asked, a third of respondents had “avoided a…[situation] because of
cigarette smoke” (Avoided Visiting…, n.d.).
A
psychological immediacy behavior can include the change, or lack of change,
in the proximal positioning pre- and post-cigarette lighting. “Smoking
is a powerful form of nonverbal communication conveying a range of information
“(Silverblatt, 1999, p135). Convergence and divergence of proximal behavior
by the smoking researcher was observed in relation to psychological standards
exhibited through measurable proximal change. Measured distance encompasses
the movement that can be observed with the eye. Psychological behaviors
can be interpreted by understanding the effects of society on the individual.
The
media is a powerful tool used to market cigarettes, despite the ban on
actual tobacco advertisements on television. “Given all of the cumulative
messages about smoking, entertainment programming remains a very powerful
indirect advertisement for the tobacco industry” (Silverblatt, 1999, p138).
Romance, rebellion, sex appeal, and relaxation are aspects conveyed through
the swirls of smoke that are two-dimensional, odorless, and tasteless.
Social acceptance of smokers on television has an affect on relationships
with smokers in real life. “Smoking has always played a significant role
in the media's presentations, for numerous reasons. Smoking behaviors is
particularly well suited for visual media”( Silverblatt, 1999, p134) The
more of the media's perception (or false reality) of smoking remains sexual,
positive and desirable, the more societies' consumption of advertising
will affect their views on smoking; thus changing proximal habits through
psychological pre-disposition.
After
completing the research, the group analyzed the experiment's uncontrolled
variables. For instance, the research group was not able to accurately
decipher whether or not the observed individuals were smokers or non-smokers.
Many smoking individuals remain completely at ease when faced with second
hand smoke inhalation. Also, just as smokers become accustomed to smoke,
so do non-smoking individuals who live with smokers. Another unknown factor
in the study was the environmental conditions and the effect of the weather
on observed individuals' reactions. The study was conducted in a public
area therefore local wind patterns may have blown smoke towards or away
from the observed individuals. Temperature may have prompted the observed
individuals to move around for warmth as opposed to moving away from the
smoker. Lastly, since the smoking researcher entered into the observed
individual's intimate zone, movement caused by, smoke or personal space
violation cannot be accurately defined.
As
the researchers reflect upon the study, they are met with feelings of great
accomplishment. To present knowledge a study of this nature has never
been conducted, placing the research group at the academic forefront of
cigarette smoking and the nonverbal proximal changes. Recognizing
the nonverbal proximal cues, the observed individuals exhibit change when
another individual begins smoking a cigarette within their intimate zone.
This differs respectively with each individual's unique characteristics.
Regardless of whether it is a mere sidle or a complete proximity transfer,
all of the observed individuals were in some way affected by the presence
of the smoking individual.
The
fact that half of the individuals remained dormant, and the other exhibited
nonverbal reactions poses as a metaphor to describe America's two conflicting
sides within the current issue of cigarette smoking in public. Some
within our society wish to abolish the public display of what they refer
to as an entirely nasty habit, while smoking advocates shout for the freedom
that they feel provides the right to smoke openly when in a public, outdoor
environment. Eliminating this problem presents an arduous task, and
in the meantime, innocent bystanders will continue exhibiting countless
nonverbal proximal reactions when exposed to an individual smoking within
their intimate zone.
Works Cited
Avoided
visiting a pub or restaurant because of cigarette smoke. Retrieved February
18, 2003 from the World Wide Web:
http://www.defra.gov.uk/environment/statistics/pubatt/ch5reactions.htm
Guererro,
L.K., DeVito, J.A., & Hecht, M.L. (1999). The nonverbal communication
reader: Classic and contemporary readings (2nd ed.). Prospect
Heights,
Illinois: Waveland Press, Inc.
Leathers,
D.G. (1997). Successful nonverbal communication: Principles and applications
(3rd ed.). Boston: Allyn & Bacon.
Lyman,
S.M. & Scott, M.B. (1967). Territoriality: A neglected sociological
dimension.
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E.A. (1998). The effect of personal space invasion and smoking on smoking
and non-smoking college females. Chicago: Loyola University, Department
of
Silverblatt,
A., Ferry, J., & Finan, B. (1999). Approaches to media literacy:
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Smeltzer,
L., Waltman, J., & Leonard, D. (1991). Proxemics and haptics in managerial
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