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Subject: Levels of Measurement
Date: Thu, 8 Jan 2004 14:07:57 -0800
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      <P align=3Dcenter><IMG height=3D60 alt=3D"Levels of Measurement"=20
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      width=3D600 border=3D0> <BR><FONT size=3D1><NOBR>[&nbsp;<A=20
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      <NOBR>[&nbsp;Levels&nbsp;of&nbsp;Measurement&nbsp;]</NOBR> =
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    <TD vAlign=3Dtop><!--mstheme--><FONT face=3D"arial, Arial, =
Helvetica">
      <P>The level of measurement refers to the relationship among the =
values=20
      that are assigned to the attributes for a variable. What does that =
mean?=20
      Begin with the idea of the variable, in this example "party =
affiliation."=20
      <IMG height=3D270 hspace=3D10=20
      src=3D"http://trochim.human.cornell.edu/kb/images/measlevl.gif" =
width=3D500=20
      align=3Dright vspace=3D10> That variable has a number of =
attributes. Let's=20
      assume that in this particular election context the only relevant=20
      attributes are "republican", "democrat", and "independent". For =
purposes=20
      of analyzing the results of this variable, we arbitrarily assign =
the=20
      values 1, 2 and 3 to the three attributes. The <I><B>level of=20
      measurement</B></I> describes the relationship among these three =
values.=20
      In this case, we simply are using the numbers as shorter =
placeholders for=20
      the lengthier text terms. We don't assume that higher values mean =
"more"=20
      of something and lower numbers signify "less". We don't assume the =
the=20
      value of 2 means that democrats are twice something that =
republicans are.=20
      We don't assume that republicans are in first place or have the =
highest=20
      priority just because they have the value of 1. In this case, we =
only use=20
      the values as a shorter name for the attribute. Here, we would =
describe=20
      the level of measurement as "nominal".</P>
      <H3><!--mstheme--><FONT color=3D#999933>Why is Level of =
Measurement=20
      Important?<!--mstheme--></FONT></H3>
      <P>First, knowing the level of measurement helps you decide how to =

      interpret the data from that variable. When you know that a =
measure is=20
      nominal (like the one just described), then you know that the =
numerical=20
      values are just short codes for the longer names. Second, knowing =
the=20
      level of measurement helps you decide what statistical analysis is =

      appropriate on the values that were assigned. If a measure is =
nominal,=20
      then you know that you would never average the data values or do a =
t-test=20
      on the data.</P>
      <P>There are typically four levels of measurement that are =
defined: </P><!--mstheme--></FONT><!--msthemelist-->
      <TABLE cellSpacing=3D0 cellPadding=3D0 width=3D"100%" =
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        <TR>
          <TD vAlign=3Dbaseline width=3D42><IMG height=3D20 hspace=3D11=20
            =
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            width=3D20></TD>
          <TD vAlign=3Dtop width=3D"100%"><!--mstheme--><FONT=20
            face=3D"arial, Arial, Helvetica">Nominal =
<!--mstheme--></FONT><!--msthemelist--></TD></TR><!--msthemelist-->
        <TR>
          <TD vAlign=3Dbaseline width=3D42><IMG height=3D20 hspace=3D11=20
            =
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            width=3D20></TD>
          <TD vAlign=3Dtop width=3D"100%"><!--mstheme--><FONT=20
            face=3D"arial, Arial, Helvetica">Ordinal =
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          <TD vAlign=3Dbaseline width=3D42><IMG height=3D20 hspace=3D11=20
            =
src=3D"http://trochim.human.cornell.edu/kb/_themes/kbtheme/posbul1a.gif" =

            width=3D20></TD>
          <TD vAlign=3Dtop width=3D"100%"><!--mstheme--><FONT=20
            face=3D"arial, Arial, Helvetica">Interval =
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        <TR>
          <TD vAlign=3Dbaseline width=3D42><IMG height=3D20 hspace=3D11=20
            =
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            width=3D20></TD>
          <TD vAlign=3Dtop width=3D"100%"><!--mstheme--><FONT=20
            face=3D"arial, Arial, Helvetica">Ratio =
<!--mstheme--></FONT><!--msthemelist--></TD></TR><!--msthemelist--></TBOD=
Y></TABLE><!--mstheme--><FONT=20
      face=3D"arial, Arial, Helvetica">
      <P>In <B>nominal </B>measurement the numerical values just "name" =
the=20
      attribute uniquely. No ordering of the cases is implied. For =
example,=20
      jersey numbers in basketball are measures at the nominal level. A =
player=20
      with number 30 is not more of anything than a player with number =
15, and=20
      is certainly not twice whatever number 15 is.</P>
      <P>In <B>ordinal </B>measurement the attributes can be =
rank-ordered. Here,=20
      distances between attributes do not have any meaning. For example, =
on a=20
      survey you might code Educational Attainment as 0=3Dless than =
H.S.; 1=3Dsome=20
      H.S.; 2=3DH.S. degree; 3=3Dsome college; 4=3Dcollege degree; =
5=3Dpost college. In=20
      this measure, higher numbers mean <I>more </I>education. But is =
distance=20
      from 0 to 1 same as 3 to 4? Of course not. The interval between =
values is=20
      not interpretable in an ordinal measure.</P>
      <P><IMG height=3D268 hspace=3D10=20
      src=3D"http://trochim.human.cornell.edu/kb/images/measlev2.gif" =
width=3D400=20
      align=3Dleft vspace=3D10> In <B>interval </B>measurement the =
distance between=20
      attributes <I>does</I> have meaning. For example, when we measure=20
      temperature (in Fahrenheit), the distance from 30-40 is same as =
distance=20
      from 70-80. The interval between values is interpretable. Because =
of this,=20
      it makes sense to compute an average of an interval variable, =
where it=20
      doesn't make sense to do so for ordinal scales. But note that in =
interval=20
      measurement ratios don't make any sense - 80 degrees is not twice =
as hot=20
      as 40 degrees (although the attribute value is twice as =
large).</P>
      <P>Finally, in <B>ratio </B>measurement there is always an =
absolute zero=20
      that is meaningful. This means that you can construct a meaningful =

      fraction (or ratio) with a ratio variable. Weight is a ratio =
variable. In=20
      applied social research most "count" variables are ratio, for =
example, the=20
      number of clients in past six months. Why? Because you can have =
zero=20
      clients and because it is meaningful to say that "...we had twice =
as many=20
      clients in the past six months as we did in the previous six =
months."</P>
      <P>It's important to recognize that there is a hierarchy implied =
in the=20
      level of measurement idea. At lower levels of measurement, =
assumptions=20
      tend to be less restrictive and data analyses tend to be less =
sensitive.=20
      At each level up the hierarchy, the current level includes all of =
the=20
      qualities of the one below it and adds something new. In general, =
it is=20
      desirable to have a higher level of measurement (e.g., interval or =
ratio)=20
      rather than a lower one (nominal or ordinal).=20
      =
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      <P align=3Dcenter><FONT size=3D1>Copyright =A92002, William M.K. =
Trochim, All=20
      Rights Reserved<BR><A=20
      href=3D"http://trochim.omni.cornell.edu/kb/order.htm">Purchase a =
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      copy of the Research Methods Knowledge Base</A></FONT><BR><SPAN=20
      lang=3Den-us><FONT size=3D1>Last Revised: =
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------=_NextPart_000_0000_01C3D5F0.D15FF520--

