tags: <env-entrep>
link to : environmental-entreprenship.html
March 14, 2013
Uncertainty
Value mismatch
Control
market failure
- unaccounted for cost of value
- value incoherence
- scale (available solutions not appropriate for the scale of the problem)
considers more than just profit or ROI
presents a value proposition
problelm and solutions are constantly changing (requiring learning)
allows many actors to play a role in the market
employs innovation
than large or traditional firms, governments, NGOs or philanthropy
clear incentives and freedom to innovate
specify outcomes rather than methods
often peer-to-peer or distributed network
may be different in a highly coupled environmental-social-economic issue.
relates to tracking and accounting - may use something like dashboards (BSC) or triple bottom line
Mode 2 science is more appropriate in these situations than traditional science (see links)
This "mission" based projects are more similar to social entrepreneurism than to environmental capitalism. (Dean and McMullen)
1. Social and community issues are often caused by underlying environmental problems. Even large scale, national disruptions, can be linked to resource depletion and environmental degradation (Diamond)
2. Ecological improvement can result from more profitable uses of the environment (York and Venkataraman 2010), it doesn't have to be an environment vs. economy tradeoff.
3. It is difficult to address these with simple one-dimensional metrics, such as money. Multiple metrics and indexes can help. Dashboard type presentation of multiple indicators can be used for communication.
Cuenca-Clima --find
Dean, T. J., and Jeffery S. McMullen (2007). "Toward a theory of sustainable entrepreneurship: Reducing environmental degradation through entrepreneurial action." Journal of Business Venturing 22: 50-76.
York, J. G., and S. Venkataraman (2010). "The entrepreneur-environment nexus: Uncertainty, innovation, and allocation." Journal of Business Venturing 25: 449-463.