1970

SKOPA chair raises eyebrows. POEM is launched (later known as POÄNG). Another IKEA classic is born, the comfortable armchair POEM made of laminated wood, which will later evolve into POÄNG. The BILLY bookcase is introduced into the range - an IKEA classic.

One can feel themselves inside a conversation pit looking at these catalog covers. Rich in color and strong in aesthetics, this era of catalogs are groovy baby.